The video that I chose to write about was titled “English 103 Multimedia Project” with the subtitle “Texting and Driving.” This video was trying to get the point across to the audience that texting while driving can be a serious issue. Even though the group made sure to make the video more appealing to the audience through humor, it still made some very valid points.
The group took on the advertisement technique of the commercials from two years ago about SC drunk driving. This commercial took actual statements made by drivers that were for drunk driving. Similarly, this multimedia display uses that same idea with texting. By asking people from Clemson if they text and drive, they allowed the audience, mainly Clemson students, to see actual data from people that could be their friends and therefore created a video with a more profound affect. The logos used throughout occurred through small insertions of facts about texting and driving. The authors even included information such as the fact that 85 percent of the 50 people surveyed said that they texted while driving.
After this, the authors of the video included mock results of what could happen as a result of texting while driving by giving a visual demonstration. Two of the examples that they gave included getting pulled over by the cops and then hitting somebody. Through these two examples they used pathos to make people fear the consequences of what could happen if you text and drive. Many people hate getting pulled by cops, and feel even more strong about killing someone on accident. The authors of the video even included things that might make the driving experience worse such as smoking and drinking. This is something that is common in college and by saying that these things added with texting could make things worse, some people might be deterred from texting and driving.
Overall, I think that this short video was interesting and that it got its point across.
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